3BL acquires global exclusive rights of FIBA 3×3 Fantasy Games
- 3×3 Pro Basketball League (3BL) is India’s first and only professional league authorized by Basketball Federation of India (BFI) and International Basketball Federation (FIBA).
- The ‘3×3 Fantasy’ app is available for free download on and is the world’s first fantasy app for 3×3 basketball.
New Delhi, 13th May 2022: Continuing its pioneering push to promote 3×3 basketball, 3BL has acquired the global exclusive rights of FIBA 3×3 Fantasy Games. The 11th edition of the FIBA 3×3 World Tour will begin with the Utsunomiya Opener from 14th May 2022 in Japan.
“We want to be able to engage with the fans in a way that brings them much closer to the game. With the 3×3 Fantasy App we hope to generate new fans of the sport discipline across the world,” said Mr. Yoshiya Kato, Chairman – 3BL
The ‘3×3 Fantasy’ app is the world’s first fantasy app for 3×3 basketball bringing all the fans closer to the game. It’s available for free download on Android and iOS and includes all the latest updates from the world of 3×3 ranging from player selections to making predictions and earning points with a chance to win some exciting prizes. In 2022, the game will focus on the FIBA 3×3 World Tour and 3×3 Challengers, which take place nearly every weekend from May to December. More competitions are expected to be covered in future editions.
“Fantasy sports and gaming culture is booming the world over and we are delighted to make our foray into this exciting digital space. The ‘3×3 Fantasy’ app perfectly complements our many pre-existing offline properties, including our flagship Indian 3×3 Pro Basketball League which successfully completed its third Season this March,” said Mr. Rohit Bakshi, CEO – 3BL.
FIBA 3×3 Managing Director Mr. Alex Sanchez said: “We are constantly working towards expanding the horizon for 3×3 and its fans and with the launch of the ‘3×3 Fantasy’ app we give the fans a chance to continue enjoying the game virtually. We would also like to thank the team from 3BL for making this into a reality.”
Fan engagement on the 3×3 Fantasy App is expected to be driven by the already existing robust and growing network of affiliated yet independently organized FIBA 3×3 events worldwide – which is predicated on player registrations. Additionally, a hugely popular worldwide individual ranking of players on the FIBA 3×3 portal and the FIBA 3×3 World Tour official website, that includes key statistics and profile details, provides all fans the necessary tools to make informed predictions.
About 3×3 Basketball
Akin to the T20 version of cricket, 3×3 basketball is one of the fastest growing urban sport disciplines in the world.
Compared to traditional basketball:
- 3×3 needs only a half-court and six players.
- It’s a 10-minute game.
- Highest score in 10 minutes or first team to score 21 points wins.
- Three-pointers are awarded two points, and two-pointers are awarded 1 point.
3×3 is not only FIBA’s second official discipline but was played for the first time at the Tokyo 2020 Olympics and will also be included in the Commonwealth Games – Birmingham 2022, Asian Games 2022 and the Paris 2024 Olympics.
FIBA 3×3 Video for more details: FIBA 3×3
Founded in 2017, 3BL is the exclusive rights holder for conducting 3×3 professional basketball leagues in the Indian Sub-continent, which includes seven countries i.e. India, Sri Lanka, Bangladesh, Nepal, Maldives, Thailand and Bhutan.
Under Directors Mr. Yoshiya Kato (Chairman) and Mr. Rohit Bakshi (who is also League Commissioner, 3BL) has a clear vision to grow and promote 3×3 culture and its potential throughout the Indian Sub-continent and Southeast Asia by organizing a Professional Circuit, Grassroots Programs and build indoor 3×3 basketball facilities for the betterment of existing and upcoming players.
3×3 (pronounced “three-ex-three” in English) is considered the number one urban team sport discipline. From the first official event at the 2010 Youth Olympics Games, FIBA has had an ambitious vision for the game. The strategy is designed and executed holistically by a 3×3- dedicated team in FIBA’s headquarter since the inception of the business unit in 2010.
The business operations have been steadily growing year-on-year, including achievements like the inclusion of 3×3 in the Olympic Program as of 2020 and the official competitions being broadcast in over 100 countries.
For more info visit: https://fiba3x3.basketball/